Career Colleges » Illinois » Business » Marketing
Looking for accredited career colleges, technical schools, and universities in Illinois offering Marketing degrees. Marketing and demand creation ensure that a company's products and image are presented in the best light.
Attending an Illinois college means close proximity to fascinating Chicago, a cosmopolitan city with a strong arts scene, great restaurants, and lots of affordable housing. It's also a great town for sports fans, with many world-class teams. There are also extensive stretches of rural land in Illinois, offering opportunities for hiking and fishing. And the Great Lakes provide a wonderful setting for boating, water-skiing, or simply long, thoughtful walks along the shore.A business must be organized and managed to achieve organizational goals. The business majors exposes students to a variety of fundamental business concepts to help organizations achieve their goals and fulfill their missions. Business career opportunities are varied and include management, marketing, operations, finance, and specialties within these fields.
The world of advertising becomes more competitive with each and every day. Companies must constantly up the ante in order to maintain a strong presence in the public's consciousness. Billboards, slogans, jingles, commercials, promos, publicity stunts, and product placements are but a small part of the arsenal from which advertisers all over the world draw. Because marketing is so incredibly competitive, employers usually rely on those who have graduated from marketing or advertising programs to help them vie for the public's attention.
In a typical marketing program, you'll master many of the essentials of traditional advertising. These include consumer psychology, color psychology, Web copy, trend spotting, focus groups, brand testing, and a host of other tricks of the trade. But because we live in the age of the Internet, most programs will also expose you to areas such as search engine optimization, Web design, HTML, and other aspects of the World Wide Web.
Every day, thousands, if not millions, of new products come into the world. Almost all of them have a chance of succeeding, but almost all of them also have a chance of failing. If you possess strong marketing skills, you can help ensure that the next new product or service becomes an iPod instead of a Betamax. There is a world of opportunity out there waiting for people with the necessary skills to help make certain that the public is aware and accepting of the next hot thing.