Marketing affects every phase of business - from new idea generation for goods and services through commercialization and sales. Marketing offers career opportunities in fields such as advertising, customer relationship management, brand management, marketing research and retailing. The marketing major prepares students for careers in or advancement within the marketing profession.
Many people who study for an MBA in Marketing
are working full-time, or have heavy family or social commitments. Studying at this level involves a very large commitment, not only of money for fees,
but also of time and effort to complete the work and attend the classes. Although studying online does not reduce work and money commitment, it can
make life much easier because it allows you to study at home or at work, and reduces the time you would spend travelling to campus.
Online courses deliver course materials and lectures over the internet, allowing you to download and study lectures at the times that are convenient
to you. You communicate with your lecturers and fellow students by email and telephone, and can have group discussions using chat room technology.
You can even take examinations interactively!
Studying an MBA in Marketing is a really good preparation for advancement to senior levels of management. The course concentrates on giving you a good
background knowledge of marketing and the associated skills, and also gives an outline of other associated functional management areas, such as finance,
human relations, information systems and production. An MBA will also make sure that you have the necessary strategic viewpoint of marketing, and supply
you with skills in analysis and synthesis so that you can function at the most senior management levels, taking a view of marketing as it relates to
your organization as a whole.
Gaining an MBA gives you real credibility in management, proving not only that you have the intellectual ability to function at the senior levels of
your company, but also that you have the dedication to make the most of your career. The skills and knowledge you gain on an MBA in Marketing will
serve you well in your future career, and you will also benefit from the networking opportunities you will find whilst studying for your degree. Not
only will you have better promotional prospects, an MBA will make a big difference to your earning potential during your career.