Reflecting Wisconsin's continuous drive to be a national leader, the state adopted "Forward" as the official state motto in 1851. Wisconsin's state motto was adopted as an element of its official coat of arms and seal.
In 1851, Governor Dewey had asked UW Chancellor John Lathrop to design a new state seal. It is alleged that the motto was selected during a chance meeting between Governor Dewey and Edward Ryan when the governor went to New York City to have the new seal engraved. Ryan objected to the Latin motto "Excelsior", which Lathrop proposed. According to tradition, Dewey and Ryan sat on the steps of a Wall Street bank and designed a new seal, choosing "Forward" as the motto.
Motto: "Forward". The motto, "Forward", was introduced in the 1851 revision of the state seal and coat of arms. Governor Dewey had asked University of Wisconsin Chancellor John H. Lathrop to design a new seal. It is alleged the motto was selected during a chance meeting between Governor Dewey and Edward Ryan (later chief justice of the Wisconsin Supreme Court) when the governor went to New York City, carrying the Lathrop design to the engraver. Ryan objected to the Latin motto, "Excelsior", which Lathrop proposed. According to tradition Dewey and Ryan sat down on the steps of a Wall Street bank, designed a new seal and chose "Forward"on the spot.
The law designating the official Wisconsin state motto is found in the Wisconsin Statutes, Chapter 1, Section 1-07.
This statute describes the Wisconsin coat of arms The motto is specified within this description.
CHAPTER 1. SOVEREIGNTY AND JURISDICTION OF THE STATE.
SECTION 1.07.
1.07 State coat of arms. The coat of arms of the state of Wisconsin is declared to be as follows:
ARMS. - Or, quartered, the quarters bearing respectively a plow, a crossed shovel and pick, an arm and held hammer, and an anchor, all proper; the
base of shield resting upon a horn of plenty and pyramid of pig lead, all proper; over all, on fesse point, the arms and motto of the United States,
namely: Arms, palewise of 13 pieces argent and gules; a chief azure; motto (on garter surrounding inescutcheon), "E pluribus unum".
CREST. - A badger, passant, proper.
MOTTO. - Over crest, "Forward".
History: 1975 c. 41.