The song, "I Love New York," was donated by Steve Karmen, who composed scores of stick-in-your-head jingles for products like Budweiser and Hershey bars.
I LOVE NEW YORK
(repeat 3 times)
There isn't another like it.
No matter where you go.
And nobody can compare it.
It's win and place and show.
New York is special.
New York is diff'rent' cause there's no place else
on earth quite like New York and that's why
I LOVE NEW YORK.
(repeat 3 times)
'I Love NY' campaign celebrating 25 years
The "I love NY" slogan and logo was developed to promote tourism in New York State. Created by graphic artist Milton Glaser, it was first used in 1977. The use of a heart as a symbol for the word "love" has been widely imitated since then.
In 1956, two students meet for the first time at the prestigious Bronx High School of Science. Both are excited with the new music rocking the country and want to be part of the revolution. They become friends and form an act together and travel to their first dig, two weeks in a sleazy joint in Detroit. However, they break up. The Italian Walden Robert Cassotto changes his name to Bobby Darin before achieving fame while Steve Karmen writes his commercial jingles like "You Deserve a Break Today," "I Love New York," and "Nationwide Is on Your Side."
The song, "I Love New York," was donated by Steve Karmen, who composed scores of stick-in-your-head jingles for products like Budweiser and Hershey bars.